Local Search Signals and Local Ranking

Remove What You Can't Check

The system rewards agreement, not volume, which is why a hundred untidy entries lose to twenty clean ones. Anything unverifiable should be removed rather than corrected. The usual culprit is an outdated business name, unobtrusively inherited from an old listing nobody remembers creating.

Where Should the Clean-Up Start?

Start With the Records You Already Have

What to drop

Almost always, what counts as a citation is broader than most owners assume: aggregator feeds qualify too.

Auditing without drift

The record itself is unglamorous, which is precisely why it's therefore commonly left alone, assuming the basics are already in place.

What listing networks read

In the simplest terms, directory submissions tell ranking systems that a business is real and reachable.

How business data providers decide

On the other hand, every entry in a directory is a minor claim about who {entity_s} is and where it trades.

Is Volume Ever Worth Chasing?